.section-story-wrap{color:#18181b;max-width:1152px;margin:0 auto;padding:0 20px}.section-story-heading{grid-template-columns:1.3fr 1fr;align-items:end;gap:60px;margin-bottom:40px;display:grid}.section-story-eyebrow{letter-spacing:.13em;text-transform:uppercase;color:#52525b;margin:0 0 15px;font-size:11px;font-weight:800}.section-story-heading h2{letter-spacing:-.045em;text-wrap:balance;margin:0;font-size:clamp(32px,3.8vw,48px);font-weight:820;line-height:1.08}.section-story-heading>p{color:#52525b;max-width:400px;margin:0 0 3px;font-size:16px;line-height:1.65}.section-story-note{text-align:center;color:#626268;margin:20px auto 0;font-size:12px;line-height:1.6}.journey-steps{grid-template-columns:repeat(4,minmax(0,1fr));gap:30px;margin:0;padding:0;list-style:none;display:grid}.journey-steps>li{min-width:0;position:relative}.journey-steps>li:not(:last-child):before{content:"";background:#d8d8d1;height:1px;position:absolute;top:18px;left:49px;right:-18px}.journey-number{background:#fff;border:1px solid #d7d7cf;border-radius:50%;place-items:center;width:36px;height:36px;font-size:12px;font-weight:750;display:grid}.journey-step-art{background:#efefeb;border-radius:18px;justify-content:center;align-items:center;height:165px;margin:20px 0;display:flex;position:relative;overflow:hidden}.journey-verified{flex-direction:column;align-items:center;gap:12px;display:flex}.journey-verified>svg{color:#18734c}.journey-verified>span{font-size:12px;font-weight:650}.journey-verified>div{gap:3px;display:flex}.journey-verified i{background:#18734c45;border-radius:10px;width:25px;height:3px}.journey-products{gap:13px;display:flex}.journey-pages{width:79%;height:122px;position:relative}.journey-pages>div{background:#fff;border:1px solid #d7d7d1;border-radius:9px;padding:5px;position:absolute;inset:0;transform:rotate(-7deg)}.journey-pages>div+div{transform:rotate(4deg)translate(4px,5px)}.journey-pages img{object-fit:cover;border-radius:4px;width:100%;height:77px}.journey-pages span{align-items:center;gap:6px;padding:9px 3px;font-size:10px;display:flex}.journey-bars{background:repeating-linear-gradient(0deg,#0000 0 26px,#dcdcd4 26px 27px);border-bottom:1px solid #d4d4ca;align-items:end;gap:6px;width:78%;height:108px;padding:0 3px;display:flex}.journey-bars i{transform-origin:bottom;background:#ff4f0a;border-radius:3px 3px 0 0;flex:1;animation:.7s both journey-bar-in}#how[data-visible=false] .journey-bars i{animation-play-state:paused}.journey-step-copy h3{letter-spacing:-.035em;margin:0 0 9px;font-size:20px;font-weight:780}.journey-step-copy p{color:#52525b;margin:0;font-size:14px;line-height:1.7}.journey-review{border-top:1px solid #deded7;justify-content:center;align-items:center;gap:8px;margin-top:32px;padding-top:25px;display:flex}.journey-review>svg{color:#18734c;flex-shrink:0}.demand-journey{background:#fff;border:1px solid #e1e1da;border-radius:23px;grid-template-columns:repeat(3,minmax(0,1fr));display:grid;overflow:hidden}.demand-stage{min-width:0;padding:22px 24px 28px}.demand-stage+.demand-stage{border-left:1px solid #e8e8e2}.demand-stage-0{background:#fff9f5}.demand-stage-label{justify-content:space-between;align-items:center;gap:8px;font-size:12px;font-weight:700;display:flex}.demand-stage-label>svg{color:#626268;transform:rotate(45deg)}.demand-stage-0 .demand-stage-label:before{content:"";background:#ff4f0a;border-radius:50%;width:7px;height:7px;margin-right:-2px}.demand-stage-0 .demand-stage-label>span{flex:1}.demand-art{align-items:center;height:216px;margin:22px 0 14px;display:flex}.demand-signals,.demand-channels,.demand-report{width:100%}.demand-query{background:#fff;border:1px solid #deded8;border-radius:22px;align-items:center;gap:9px;padding:13px 12px;font-size:11px;display:flex;box-shadow:0 4px 15px #15151504}.demand-product{justify-content:center;align-items:center;gap:15px;margin:17px 0 0;display:flex}.demand-product>div{flex-direction:column;gap:17px;display:flex}.demand-product span{align-items:center;gap:6px;font-size:10px;display:flex}.demand-product span>svg{color:#626268}.demand-channels{padding:0 2px}.demand-brand-mark{border:1px solid #e3e3dd;border-radius:50%;align-items:center;width:43px;height:43px;margin:0 auto 13px;padding:6px;display:flex}.demand-brand-mark>img{width:100%}.demand-channels>div:not(:first-child){border-bottom:1px solid #e8e8e3;align-items:center;gap:11px;padding:14px 0;font-size:12px;display:flex}.demand-channels>div>span{flex:1}.demand-channels>div>svg{color:#626268}.demand-report{border:1px solid #e1e1d9;border-radius:10px;padding:20px 16px;transform:rotate(2deg);box-shadow:0 6px 17px #15151506}.demand-report>div:first-child{justify-content:space-between;gap:7px;font-size:13px;display:flex}.demand-report>div:first-child svg{color:#18734c}.demand-report-columns{color:#626268;border-bottom:1px solid #e8e8e3;justify-content:space-between;margin-top:18px;padding-bottom:7px;font-size:9px;display:flex}.demand-report-row{justify-content:space-between;align-items:center;gap:20px;margin-top:16px;font-size:10px;display:flex}.demand-report-row span{min-width:43px}.demand-report-row i{background:#d4d4cf;border-radius:2px;max-width:90px;height:7px}.demand-caption>span{color:#626268;text-transform:uppercase;letter-spacing:.1em;font-size:10px;font-weight:650}.demand-caption h3{letter-spacing:-.035em;margin:9px 0 12px;font-size:22px;font-weight:780;line-height:1.15}.demand-caption p{color:#52525b;margin:0;font-size:14px;line-height:1.65}.demand-takeaway{align-items:center;gap:15px;max-width:745px;margin:28px auto 0;display:flex}.demand-takeaway>svg{color:#626268;flex-shrink:0}.demand-takeaway p{color:#52525b;margin:0;font-size:14px;line-height:1.65}.demand-takeaway strong{color:#18181b}@keyframes journey-bar-in{0%{transform:scaleY(.1)}to{transform:scaleY(1)}}@media (max-width:1000px){.demand-stage{padding:20px 18px 25px}.demand-product{gap:10px}.demand-product span{font-size:9px}.journey-steps{gap:22px}}@media (max-width:760px){.section-story-heading{grid-template-columns:1fr;gap:17px;margin-bottom:28px}.section-story-heading h2,.section-story-heading>p{max-width:530px}.journey-steps{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}.journey-steps>li:nth-child(2):before{display:none}.demand-journey{grid-template-columns:1fr}.demand-stage{grid-template-columns:1fr 1fr;gap:0 30px;padding:22px 25px 26px;display:grid}.demand-stage+.demand-stage{border-top:1px solid #e8e8e2;border-left:0}.demand-stage-label{grid-column:1/-1}.demand-stage-label>svg{transform:rotate(135deg)}.demand-art{margin:20px 0 0}.demand-caption{align-self:center;margin-top:20px}.demand-product span{font-size:10px}}@media (max-width:480px){.section-story-wrap{padding:0 20px}.section-story-heading h2{font-size:34px}.section-story-heading>p{font-size:15px}.journey-steps{grid-template-columns:1fr;gap:27px}.journey-steps>li{grid-template-columns:98px 1fr;gap:12px 19px;display:grid}.journey-steps>li:before{display:none}.journey-number{grid-column:2;width:30px;height:30px;font-size:10px}.journey-step-art{border-radius:14px;grid-row:1/3;align-self:start;height:136px;margin:0}.journey-step-copy{grid-column:2}.journey-step-copy h3{margin-bottom:7px;font-size:20px}.journey-step-copy p{font-size:13px;line-height:1.65}.journey-verified>svg{width:49px}.journey-verified>span{font-size:9px}.journey-verified i{width:17px}.journey-products{gap:0}.journey-pages{width:78%;height:90px}.journey-pages img{height:59px}.journey-pages span{gap:3px;padding:5px 0;font-size:8px;line-height:1.1}.journey-pages span svg{flex-shrink:0;width:9px}.journey-bars{gap:3px;height:89px}.journey-review{text-align:left;align-items:start;font-size:11px}.demand-stage{padding:21px 23px 26px;display:block}.demand-art{max-width:270px;height:190px;margin:15px auto 25px}.demand-caption{margin-top:0}.demand-caption h3{margin-bottom:9px;font-size:23px}.demand-caption p{font-size:14px}.demand-product span{font-size:11px}.demand-takeaway{align-items:start;gap:11px}.demand-takeaway p{font-size:13px}.section-story-note{font-size:11px}}.reach-section{padding:clamp(60px,7vw,88px) 0}.reach-product{object-fit:contain;filter:drop-shadow(0 9px 6px #1b1b301a);width:auto;height:160px;display:block}.reach-simple{grid-template-columns:230px 70px minmax(0,1fr);align-items:center;gap:26px;padding:20px 35px 12px;display:grid}.reach-simple-source{text-align:center}.reach-simple-source>div{justify-content:center;align-items:center;gap:6px;height:204px;display:flex}.reach-simple-source .reach-product{height:170px;transform:rotate(-9deg)}.reach-simple-source .reach-product+.reach-product{transform:rotate(9deg)translateY(8px)}.reach-simple-source>span{margin-top:13px;font-size:15px;font-weight:700;display:block}.reach-simple-arrow{color:#c8c8c2;justify-self:center}.reach-channels{grid-template-columns:repeat(3,minmax(0,1fr));gap:38px 26px;margin:0;padding:0;list-style:none;display:grid}.reach-channels li{text-align:center;flex-direction:column;align-items:center;gap:12px;font-size:15px;font-weight:650;display:flex}.reach-channels svg{color:#ff4f0a}.reach-section .section-story-note{margin-top:32px}@media (max-width:900px){.reach-simple{grid-template-columns:170px 36px minmax(0,1fr);gap:20px;padding:10px 0 0}.reach-simple-source .reach-product{height:135px}.reach-simple-source>div{height:174px}.reach-channels{gap:35px 18px}.reach-channels li{font-size:13px}}@media (max-width:560px){.reach-simple{grid-template-columns:1fr;gap:27px}.reach-simple-source>div{height:156px}.reach-simple-source .reach-product{height:131px}.reach-simple-source>span{margin-top:8px;font-size:14px}.reach-simple-arrow{display:none}.reach-channels{border-top:1px solid #e8e8e3;gap:28px 12px;padding-top:27px}.reach-channels li{gap:9px;font-size:12px}.reach-channels svg{width:25px;height:25px}}@media (prefers-reduced-motion:reduce){.journey-bars i{animation:none}}html[data-story-motion=paused] .journey-bars i{animation-play-state:paused}.journey-products .reach-product{height:130px;transform:rotate(10deg)}.journey-products .reach-product:first-child{transform:rotate(-10deg)}.demand-product .reach-product{height:133px;transform:rotate(-8deg)}.demand-brand-mark{justify-content:center}.demand-brand-mark .reach-product{width:auto;height:31px}@media (max-width:1000px){.demand-product .reach-product{height:115px}}@media (max-width:480px){.journey-products .reach-product{height:82px}.journey-products .reach-product+.reach-product{margin-left:-8px}.demand-product .reach-product{height:123px}}